APPLE SUPPORT: YOUTUBE LAUNCH

SENIOR ART DIRECTOR

Apple’s Support team came to us with a HUGE challenge:

Develop a scaleable YouTube channel strategy, establish a look + feel for global tutorial videos, and produce a starter set. Our solution was to create template-style videos and a library of easily interchangeable elements, capturing hands tapping, swiping, and press-and-holding, ready to be matched up with VFX devices, screen content and editable visual systems for motion graphics/type.

With an extremely small and agile team, we dove into channel architecture, playlist flows, original musical composition, and video content development. Our core team concepted, scripted, and produced all 60 tutorial videos in 6 months.

With no prior dynamic content helping users troubleshoot issues with their devices and applications, Apple now has a robust SEO based catalogue of content in multiple languages that is easily buildable whenever the next product launch or app update comes along.